Hello, my name is James. I'm an IT Manager, specialising in Windows Server, Software Development (.Net) and SQL Database Design & Administration.

Think it’s ok to Cross Post on Social Media? Here’s why you shouldn’t

Cross-Posting is the process of linking together Social Media accounts and making a single post that reflects across each platform.

It might be tempting to link together your Social Media accounts to save a little time when you’ve just written a great piece of content, but don’t do it, please.

What you write about your post is probably more important the post itself so far as social media is concerned – after all, what’s the point of writing great content, if nobody is prepared to read it.

Facebook, Twitter and LinkedIn particularly, have very different users and therefore culture – Twitter is fast moving and constantly changing – the average tweet has a lifespan of seconds so you need to write your post in such a way that it captures the attention as it flies past in the stream. Facebook posts can be highly targeted, and are generally to a restricted audience – your Business Page (unless you want to spend ┬ús on promoting your content) so you can go into more detail and make it more appealing to your fans. LinkedIn is geared for professional users, discussing business related topics so you may find that not all content is suitable. All 3 are very different, so 1 post will certainly not fit all.

A carefully crafted 140 character tweet about your new blog article will go down much better than a shortened post, linking to Facebook, linking to your blog. In this case, you’ll lose potential readers who choose not to have a Facebook account, or don’t want to sign in. I’m certainly not going to sign in to Facebook to visit a link I found on Twitter!

Cross Posting could be perceived as laziness, do you really want to be perceived as not caring about your fan base, and not willing to embrace the fact that each network has it’s own culture – you are not a robot, you are representing a brand and have a personality?

It’ll also make it difficult to track your users – how can you find out if your Tweet was effective, when your referral traffic has been routed through Facebook before arriving on your web page?

Spend a little time crafting your posts, tailoring your content and knowing how to engage with your audience and you’ll find it might not take as much time as you expect.

Do you cross post? if so, does it work for you?

Social Media – not just another Megaphone

As part of Mashable’s Social Media Day in 2010, I attended a meetup hosted by a local marketing company, that included a seminar on Social Media for business.

Attended by 70 local business owners, directors and managers, the seminar aimed at introducing the business benefits of using social media to generate sales, awareness and engagement.

Part of the presentation included a slide entitled ‘Just another megaphone’. That, to me, says that the marketing agency intended to teach you to use Social Media as a method of broadcasting a message and hope enough people pay attention to it. At the time, Social Media for business was a very new consideration, and broadcasting a message seemed to be the right way to use it, at least in their eyes.

Of course now, everyone knows that Social Media as a broadcast platform is a terrible idea – yes, there can be a mixture of broadcast, conversation and sharing, but to do Social Media properly, you must recognise your users and actively engage with them – start a conversation, ask questions, make comments. Broadcasting alone just won’t be tolerated.

So has Social Media changed, or has our perception and understanding of how to use it to communicate with our audience changed? Comment below on your experience of using Social Media for business – do you use it to broadcast messages alone, has it worked for you?

The first rule of London 2012, you don’t talk about London 2012…

… that’s the message LOCOG, the London Organising Committee for the Olympic Games are telling the 75,000 Olympic Volunteers, and hundreds of thousands of other hopefuls, in the lead up the the biggest sporting event in the world.

As someone who uses social media daily, in both personal and professional capacities, I can understand the need to produce guidelines on what can and can’t be done, but 75,000 volunteers are finding themselves unable to tell people they’ve been selected for a role, what they are doing and where they are. They’re also forbidden from publishing photos and videos.

Security is a huge consideration in this year’s games – so publishing your location, or taking photos of something potentially sensitive are guidelines I can completely understand and support.

I can tell you I’m one of the 300,000 who applied to be an Olympic volunteer – or GamesMaker as they’re being called. To be a part of London 2012 is something I would be incredibly proud of, and would want to tell my family, friends and other contacts about. Especially as I will be giving up two weeks of annual leave from my full-time job, to give up my time for free to be a part of the Games. Unfortunately, I can’t tell you any more than this for fear of breaching these stringent policies.

Do you think this is taking things too far, is censoring the 75,000 biggest fans (they must be, to be willing to give up their time, travel across the country and all this without being paid) of the Olympics a wise move?

Copyright © James Coleman-Powell, 2016